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Media highlight study showing consumers willing to pay more for lobster harvested with ropeless technology


, , , , 鈥檚 鈥淚sland Morning鈥 radio show and (Channel 8 in Portland) featured University of Maine research showing that U.S. consumers are willing to pay more for lobster harvested using ropeless fishing technology. “These findings do not suggest that Maine’s lobster industry needs to change its current practices,” said Qiujie “Angie” Zheng, associate professor of business analytics in the Maine Business School. “Rather, they provide insight into how consumers might respond if ropeless technology were adopted.”