{"id":9222,"date":"2025-10-07T16:42:30","date_gmt":"2025-10-07T20:42:30","guid":{"rendered":"https:\/\/umaine.edu\/mhc\/?post_type=tribe_events&p=9222"},"modified":"2025-10-07T16:44:35","modified_gmt":"2025-10-07T20:44:35","slug":"an-experiment-in-publishing-mcgraw-hill-and-the-sale-of-technical-books-in-latin-america","status":"publish","type":"tribe_events","link":"https:\/\/umaine.edu\/mhc\/event\/an-experiment-in-publishing-mcgraw-hill-and-the-sale-of-technical-books-in-latin-america\/","title":{"rendered":"Nora Benedict – \u201cAn Experiment in Publishing\u201d: McGraw-Hill and the Sale of Technical Books in Latin America"},"content":{"rendered":"
\u201cAn Experiment in Publishing\u201d: McGraw-Hill and the Sale of Technical Books in Latin America<\/strong><\/div>\n
a presentation by\u00a0Nora Benedict<\/strong><\/div>\n

Monday, November 3, 2025
\n4 PM
\nIMRC Center, room 104
\nUniversity of Maine, Orono, ME<\/p>\n

In this talk, Nora Benedict examines McGraw-Hill\u2019s strategic expansion into the Latin American publishing market during the mid-twentieth century, focusing on its translation and distribution of technical and scientific books. Framed by U.S. cultural diplomacy efforts following World War II, including government-sponsored programs such as the Book Translation Program and support from the Department of State and Science Service, McGraw-Hill leveraged public funds and international goodwill to distribute educational materials throughout Latin America. In an effort to highlight these initiatives, Benedict traces the firm\u2019s first joint venture with Argentina\u2019s Arb\u00f3 Editores as a pioneering model of collaborative transnational publishing. Benedict also considers the role of Walter Bara, McGraw-Hill\u2019s foreign rights director, in orchestrating this endeavor and expanding the firm\u2019s reach across the region. Ultimately, Benedict reveals how McGraw-Hill\u2019s \u201cexperiment in publishing\u201d not only responded to regional demand for technical knowledge, but also illustrates the intersection of private enterprise, public diplomacy, and knowledge exchange during the Cold War.<\/p>\n

Nora Benedict is Associate Professor of Spanish at the University of Georgia. Benedict\u00a0is the author of\u00a0Borges and the Literary Marketplace<\/em><\/a>\u00a0(Yale University Press, 2021) and co-editor of the\u00a0Oxford Handbook of Jorge Luis Borges<\/em><\/a>.<\/p>\n

This event is part of the McGillicuddy Humanities Center 2025-2026 Annual Symposium\u00a0Hard Copy: The Material Culture of Reading and Writing<\/strong>.
\nFor more information, contact\u00a0mhc@maine.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAn Experiment in Publishing\u201d: McGraw-Hill and the Sale of Technical Books in Latin America a presentation by\u00a0Nora Benedict Monday, November 3, 2025 4 PM IMRC Center, room 104 University of […]<\/p>\n","protected":false},"author":2578,"featured_media":0,"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-9222","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"\nNora Benedict - 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