{"id":5189,"date":"2024-07-08T14:00:24","date_gmt":"2024-07-08T18:00:24","guid":{"rendered":"https:\/\/new.sites.umaine.edu\/marketingandcommunications-new\/?page_id=5189"},"modified":"2024-10-25T15:32:26","modified_gmt":"2024-10-25T19:32:26","slug":"brand-marketing-strategy","status":"publish","type":"page","link":"https:\/\/umaine.edu\/marketingandcommunications\/brand-marketing-strategy\/","title":{"rendered":"Brand &#038; Marketing Strategy"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5189_f30e37-5f{margin-top:-20px;margin-bottom:0px;}.kb-row-layout-id5189_f30e37-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5189_f30e37-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5189_f30e37-5f > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:50px;padding-bottom:75px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5189_f30e37-5f{background-image:linear-gradient(60deg,rgb(8,46,88) 47%,rgb(65,118,161) 93%);}.kb-row-layout-id5189_f30e37-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5189_f30e37-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5189_f30e37-5f > .kt-row-column-wrap{padding-top:0px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5189_f30e37-5f alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5189_16b06b-66 > .kt-inside-inner-col,.kadence-column5189_16b06b-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_16b06b-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_16b06b-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5189_16b06b-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5189_16b06b-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_16b06b-66{position:relative;}@media all and (max-width: 1024px){.kadence-column5189_16b06b-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5189_16b06b-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_16b06b-66\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56, .wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56[data-kb-block=\"kb-adv-heading5189_f7b790-56\"]{padding-top:0px;padding-bottom:0px;text-align:center;font-size:45px;font-weight:900;font-style:normal;font-family:stratum-1-web;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56[data-kb-block=\"kb-adv-heading5189_f7b790-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56[data-kb-block=\"kb-adv-heading5189_f7b790-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56, .wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56[data-kb-block=\"kb-adv-heading5189_f7b790-56\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56, .wp-block-kadence-advancedheading.kt-adv-heading5189_f7b790-56[data-kb-block=\"kb-adv-heading5189_f7b790-56\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading5189_f7b790-56 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading5189_f7b790-56\">Brand &amp; Marketing strategy <\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0, .wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0[data-kb-block=\"kb-adv-heading5189_fe4e48-d0\"]{padding-right:135px;padding-left:135px;margin-top:0px;text-align:center;font-size:20px;line-height:32px;font-weight:400;font-style:normal;font-family:Fraunces;}.wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0[data-kb-block=\"kb-adv-heading5189_fe4e48-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0[data-kb-block=\"kb-adv-heading5189_fe4e48-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0, .wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0[data-kb-block=\"kb-adv-heading5189_fe4e48-d0\"]{padding-right:75px;padding-left:75px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0, .wp-block-kadence-advancedheading.kt-adv-heading5189_fe4e48-d0[data-kb-block=\"kb-adv-heading5189_fe4e48-d0\"]{padding-right:30px;padding-left:30px;text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading5189_fe4e48-d0 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading5189_fe4e48-d0\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\">We lead brand and marketing strategy for the university with the end goal of building affinity for 91¸£Àû across our primary audiences. Our key areas of focus include enrollment, unifying the institutional brand across divisions and campuses, and leading point-in-time campaign efforts.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5189_8a435b-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5189_8a435b-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5189_8a435b-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5189_8a435b-88{background-color:#faf4ec;}.kb-row-layout-id5189_8a435b-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5189_8a435b-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5189_8a435b-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5189_8a435b-88 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5189_2eea1b-ed > .kt-inside-inner-col,.kadence-column5189_2eea1b-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_2eea1b-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_2eea1b-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column5189_2eea1b-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5189_2eea1b-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_2eea1b-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column5189_2eea1b-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5189_2eea1b-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_2eea1b-ed\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:75px;padding-bottom:70px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5189_e39122-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap{padding-top:50px;padding-right:25px;padding-bottom:35px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1 of *:not(style)){order:2;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2 of *:not(style)){order:1;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3 of *:not(style)){order:12;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4 of *:not(style)){order:11;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5 of *:not(style)){order:22;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6 of *:not(style)){order:21;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7 of *:not(style)){order:32;}.kb-row-layout-id5189_e39122-b5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8 of *:not(style)){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5189_e39122-b5 alignfull has-white-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{display:flex;}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col,.kadence-column5189_dd8509-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5189_dd8509-a5{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_dd8509-a5{position:relative;}.kadence-column5189_dd8509-a5, .kt-inside-inner-col > .kadence-column5189_dd8509-a5:not(.specificity){margin-top:-20px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_dd8509-a5{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5189_dd8509-a5{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_dd8509-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column5189_dd8509-a5, .kt-inside-inner-col > .kadence-column5189_dd8509-a5:not(.specificity){margin-top:-15px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_dd8509-a5\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46, .wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46[data-kb-block=\"kb-adv-heading5189_6476f8-46\"]{font-size:32px;font-weight:900;font-style:normal;font-family:stratum-1-web;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46[data-kb-block=\"kb-adv-heading5189_6476f8-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46[data-kb-block=\"kb-adv-heading5189_6476f8-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46, .wp-block-kadence-advancedheading.kt-adv-heading5189_6476f8-46[data-kb-block=\"kb-adv-heading5189_6476f8-46\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading5189_6476f8-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_6476f8-46\">Blue horizons<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd, .wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd[data-kb-block=\"kb-adv-heading5189_70fbfc-dd\"]{margin-top:0px;font-size:18px;font-weight:400;font-style:normal;font-family:forma-djr-micro;}.wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd[data-kb-block=\"kb-adv-heading5189_70fbfc-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd[data-kb-block=\"kb-adv-heading5189_70fbfc-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd, .wp-block-kadence-advancedheading.kt-adv-heading5189_70fbfc-dd[data-kb-block=\"kb-adv-heading5189_70fbfc-dd\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading5189_70fbfc-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_70fbfc-dd\">Our institutional campaign, Blue Horizons, brings an updated brand platform and campaign narrative to our audiences. We see blue on the horizon, and together we chart the way forward. <\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b{margin-bottom:0px;}.wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b{gap:25px;justify-content:flex-start;align-items:center;}.kt-btns5189_c467fe-2b .kt-button{font-weight:normal;font-style:normal;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b{margin-bottom:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_c467fe-2b, .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_c467fe-2b{margin-bottom:35px;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5189_c467fe-2b um-UMSingleWhiteandBlueButton\"><style>.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button{color:#082e58;background:#79bde8;font-size:16px;font-family:'Chakra Petch';font-weight:600;text-transform:uppercase;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;margin-top:20px;margin-bottom:20px;}.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:focus{color:#ffffff;background:#082e58;border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}.wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_894816-cd.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn5189_894816-cd kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand-campaign\/\"><span class=\"kt-btn-inner-text\"><strong>Dive Deeper<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5189_87ae25-36 > .kt-inside-inner-col{display:flex;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col,.kadence-column5189_87ae25-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_87ae25-36 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5189_87ae25-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_87ae25-36{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_87ae25-36{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_87ae25-36{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_87ae25-36 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column5189_87ae25-36 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kadence-column5189_87ae25-36, .kt-inside-inner-col > .kadence-column5189_87ae25-36:not(.specificity){margin-top:15px;}}@media all and (max-width: 767px){.kadence-column5189_87ae25-36 > .kt-inside-inner-col{padding-top:0px;flex-direction:column;justify-content:flex-start;align-items:center;}.kt-row-column-wrap > .kadence-column5189_87ae25-36{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_87ae25-36{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_87ae25-36 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5189_87ae25-36, .kt-inside-inner-col > .kadence-column5189_87ae25-36:not(.specificity){margin-bottom:-15px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_87ae25-36\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kb-image5189_a63bd5-a7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5189_a63bd5-a7 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-1024x642.jpg\" alt=\"A photo of a pole banner that says Pursue Blue Horizons\" class=\"kb-img wp-image-9395\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail-951x596.jpg 951w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-identity-thumbnail.jpg 1206w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5189_acb737-48 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5189_acb737-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5189_acb737-48 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:75px;padding-bottom:65px;grid-template-columns:minmax(0, calc(50% - ((80px * 1 )\/2)))minmax(0, calc(50% - ((80px * 1 )\/2)));}.kb-row-layout-id5189_acb737-48{background-color:#faf4ec;}.kb-row-layout-id5189_acb737-48 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5189_acb737-48 > .kt-row-column-wrap{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5189_acb737-48 > .kt-row-column-wrap{padding-right:25px;padding-bottom:0px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5189_acb737-48 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5189_c249fe-08 > .kt-inside-inner-col,.kadence-column5189_c249fe-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_c249fe-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_c249fe-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5189_c249fe-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5189_c249fe-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_c249fe-08{position:relative;}@media all and (max-width: 1024px){.kadence-column5189_c249fe-08 > .kt-inside-inner-col{display:flex;padding-top:15px;flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_c249fe-08{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_c249fe-08{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_c249fe-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column5189_c249fe-08 > .kt-inside-inner-col{padding-top:0px;flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column5189_c249fe-08{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_c249fe-08{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_c249fe-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_c249fe-08\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kb-image5189_8dea8b-66 .kb-image-has-overlay:after{opacity:0.3;}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image5189_8dea8b-66:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:-15px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5189_8dea8b-66\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"756\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail.jpg\" alt=\"A composite photo showing the front and back of a Blue Horizons style flyer\" class=\"kb-img wp-image-9466\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Resources-thumbnail-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{display:flex;}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col,.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5189_ac6fdd-7a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_ac6fdd-7a{position:relative;}.kadence-column5189_ac6fdd-7a, .kt-inside-inner-col > .kadence-column5189_ac6fdd-7a:not(.specificity){margin-top:-20px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_ac6fdd-7a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5189_ac6fdd-7a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ac6fdd-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column5189_ac6fdd-7a, .kt-inside-inner-col > .kadence-column5189_ac6fdd-7a:not(.specificity){margin-top:-15px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_ac6fdd-7a\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15, .wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15[data-kb-block=\"kb-adv-heading5189_613081-15\"]{font-size:32px;font-weight:900;font-style:normal;font-family:stratum-1-web;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15[data-kb-block=\"kb-adv-heading5189_613081-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15[data-kb-block=\"kb-adv-heading5189_613081-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15, .wp-block-kadence-advancedheading.kt-adv-heading5189_613081-15[data-kb-block=\"kb-adv-heading5189_613081-15\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading5189_613081-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_613081-15\">resources<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd, .wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd[data-kb-block=\"kb-adv-heading5189_7ffbd6-bd\"]{margin-top:0px;font-size:18px;font-weight:400;font-style:normal;font-family:forma-djr-micro;}.wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd[data-kb-block=\"kb-adv-heading5189_7ffbd6-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd[data-kb-block=\"kb-adv-heading5189_7ffbd6-bd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd, .wp-block-kadence-advancedheading.kt-adv-heading5189_7ffbd6-bd[data-kb-block=\"kb-adv-heading5189_7ffbd6-bd\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading5189_7ffbd6-bd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_7ffbd6-bd\">Find information on brand strategy, our current campaign initiative, helpful tools and guidelines for using institutional identity, and more on how we communicate with our audiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19{margin-bottom:0px;}.wp-block-kadence-advancedbtn.kb-btns5189_09d883-19{gap:25px;justify-content:flex-start;align-items:center;}.kt-btns5189_09d883-19 .kt-button{font-weight:normal;font-style:normal;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19{margin-bottom:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_09d883-19, .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_09d883-19{margin-bottom:35px;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5189_09d883-19 um-UMSingleWhiteandBlueButton\"><style>.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button{color:#082e58;background:#79bde8;font-size:16px;font-family:'Chakra Petch';font-weight:600;text-transform:uppercase;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;margin-top:20px;margin-bottom:20px;}.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:focus{color:#ffffff;background:#082e58;border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}.wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_9efba3-98.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn5189_9efba3-98 kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/\"><span class=\"kt-btn-inner-text\"><strong>Explore brand<\/strong><\/span><\/a>\n\n<style>.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button{color:#082e58;background:#79bde8;font-size:16px;font-family:'Chakra Petch';font-weight:600;text-transform:uppercase;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;margin-top:20px;margin-bottom:20px;}.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:focus{color:#ffffff;background:#082e58;border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}.wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_ee5746-55.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn5189_ee5746-55 kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/\"><span class=\"kt-btn-inner-text\"><strong>View toolbox<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:75px;padding-bottom:65px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap{padding-right:25px;padding-bottom:0px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1 of *:not(style)){order:2;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2 of *:not(style)){order:1;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3 of *:not(style)){order:12;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4 of *:not(style)){order:11;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5 of *:not(style)){order:22;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6 of *:not(style)){order:21;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7 of *:not(style)){order:32;}.kb-row-layout-id5189_4b79f1-e1 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8 of *:not(style)){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5189_4b79f1-e1 alignfull has-white-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5189_ceac45-ba > .kt-inside-inner-col{display:flex;}.kadence-column5189_ceac45-ba > .kt-inside-inner-col,.kadence-column5189_ceac45-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_ceac45-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ceac45-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5189_ceac45-ba{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ceac45-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_ceac45-ba{position:relative;}.kadence-column5189_ceac45-ba, .kt-inside-inner-col > .kadence-column5189_ceac45-ba:not(.specificity){margin-top:-20px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_ceac45-ba{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5189_ceac45-ba{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5189_ceac45-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column5189_ceac45-ba, .kt-inside-inner-col > .kadence-column5189_ceac45-ba:not(.specificity){margin-top:-15px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_ceac45-ba\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d, .wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d[data-kb-block=\"kb-adv-heading5189_2dadc9-0d\"]{font-size:32px;font-weight:900;font-style:normal;font-family:stratum-1-web;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d[data-kb-block=\"kb-adv-heading5189_2dadc9-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d[data-kb-block=\"kb-adv-heading5189_2dadc9-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d, .wp-block-kadence-advancedheading.kt-adv-heading5189_2dadc9-0d[data-kb-block=\"kb-adv-heading5189_2dadc9-0d\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading5189_2dadc9-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_2dadc9-0d\">Start a Project <\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24, .wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24[data-kb-block=\"kb-adv-heading5189_8b9074-24\"]{margin-top:0px;font-size:18px;font-weight:400;font-style:normal;font-family:forma-djr-micro;}.wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24[data-kb-block=\"kb-adv-heading5189_8b9074-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24[data-kb-block=\"kb-adv-heading5189_8b9074-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24, .wp-block-kadence-advancedheading.kt-adv-heading5189_8b9074-24[data-kb-block=\"kb-adv-heading5189_8b9074-24\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading5189_8b9074-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5189_8b9074-24\">We partner with stakeholders on campus to bring big ideas to life that drive institutional business goals. Ready to start a project?<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72{margin-bottom:0px;}.wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72{gap:25px;justify-content:flex-start;align-items:center;}.kt-btns5189_2a1898-72 .kt-button{font-weight:normal;font-style:normal;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72{margin-bottom:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns5189_2a1898-72, .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns5189_2a1898-72{margin-bottom:35px;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5189_2a1898-72 um-UMSingleWhiteandBlueButton\"><style>.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button{color:#082e58;background:#79bde8;font-size:16px;font-family:'Chakra Petch';font-weight:600;text-transform:uppercase;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;margin-top:20px;margin-bottom:20px;}.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:focus{color:#ffffff;background:#082e58;border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button{border-top:2px solid #79bde8;border-right:2px solid #79bde8;border-bottom:2px solid #79bde8;border-left:2px solid #79bde8;}.wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5189_455974-ea.kb-button:focus{border-top-color:#082e58;border-top-style:solid;border-right-color:#082e58;border-right-style:solid;border-bottom-color:#082e58;border-bottom-style:solid;border-left-color:#082e58;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn5189_455974-ea kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/umaine.edu\/marketingandcommunications\/contact-us\/\"><span class=\"kt-btn-inner-text\"><strong>Contact us<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{display:flex;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col,.kadence-column5189_ee67c7-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5189_ee67c7-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5189_ee67c7-eb{position:relative;}@media all and (max-width: 1024px){.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{padding-top:15px;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5189_ee67c7-eb{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ee67c7-eb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{padding-top:0px;flex-direction:column;justify-content:flex-start;align-items:center;}.kt-row-column-wrap > .kadence-column5189_ee67c7-eb{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ee67c7-eb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5189_ee67c7-eb > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5189_ee67c7-eb\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kb-image5189_a48c38-0c .kb-image-has-overlay:after{opacity:0.3;}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image5189_a48c38-0c:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:-15px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5189_a48c38-0c\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"756\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail.jpg\" alt=\"A photo of people with cameras on small boat\" class=\"kb-img wp-image-9457\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Start-a-project-thumbnail-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id4649_87e027-cf{margin-top:0px;margin-bottom:60px;}.kb-row-layout-id4649_87e027-cf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4649_87e027-cf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4649_87e027-cf > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:30px;padding-bottom:30px;grid-template-columns:minmax(0, 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has-white-color has-text-color\" data-kb-block=\"kb-adv-heading4649_98f81f-fe\">Collaborate with us<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns4649_1a488c-51, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns4649_1a488c-51, .wp-block-kadence-advancedbtn.kb-btns4649_1a488c-51, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns4649_1a488c-51{margin-top:0px;margin-bottom:-10px;}.wp-block-kadence-advancedbtn.kb-btns4649_1a488c-51{padding-right:10px;gap:25px;justify-content:center;align-items:center;}.kt-btns4649_1a488c-51 .kt-button{font-weight:normal;font-style:normal;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns4649_1a488c-51{justify-content:flex-start;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kt-btns4649_1a488c-51, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns4649_1a488c-51, .wp-block-kadence-advancedbtn.kb-btns4649_1a488c-51, .site .entry-content 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.kb-btn4649_e1ff87-2e.kb-button:focus{color:#003263;background:#79bde8;border-top-color:#79bde8;border-top-style:solid;border-right-color:#79bde8;border-right-style:solid;border-bottom-color:#79bde8;border-bottom-style:solid;border-left-color:#79bde8;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button{border-top:2px solid #ffffff;border-right:2px solid #ffffff;border-bottom:2px solid #ffffff;border-left:2px solid #ffffff;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button:focus{border-top-color:#79bde8;border-top-style:solid;border-right-color:#79bde8;border-right-style:solid;border-bottom-color:#79bde8;border-bottom-style:solid;border-left-color:#79bde8;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button{border-top:2px solid #ffffff;border-right:2px solid #ffffff;border-bottom:2px solid #ffffff;border-left:2px solid #ffffff;}.wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn4649_e1ff87-2e.kb-button:focus{border-top-color:#79bde8;border-top-style:solid;border-right-color:#79bde8;border-right-style:solid;border-bottom-color:#79bde8;border-bottom-style:solid;border-left-color:#79bde8;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn4649_e1ff87-2e kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/umaine.edu\/marketingandcommunications\/submit-a-request\/\"><span class=\"kt-btn-inner-text\"><strong>Submit a Request<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Brand &amp; Marketing strategy We lead brand and marketing strategy for the university with the end goal of building affinity for 91¸£Àû across our primary audiences. Our key areas of focus include enrollment, unifying the institutional brand across divisions and campuses, and leading point-in-time campaign efforts. Blue horizons Our institutional campaign, Blue Horizons, brings an [&hellip;]<\/p>\n","protected":false},"author":2167,"featured_media":6550,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5189","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/07\/Page-feature-1024x642.png",1024,642,true],"author_info":{"display_name":"lausier","author_link":"https:\/\/umaine.edu\/marketingandcommunications\/author\/lausier\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/5189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/users\/2167"}],"replies":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/comments?post=5189"}],"version-history":[{"count":52,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/5189\/revisions"}],"predecessor-version":[{"id":9741,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/5189\/revisions\/9741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/media\/6550"}],"wp:attachment":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/media?parent=5189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}