Qiujie “Angie” Zheng, Ph.D.

Dr. Qiujie 鈥淎ngie鈥 Zheng is an Associate Professor of Business Analytics in the Maine Business School at the University of Maine. Trained as an economist, Angie鈥檚 research focuses on consumer choice and preferences, consumer behavior, food marketing, and agricultural and aquaculture business. She designs surveys and experiments to examine consumers鈥 perceptions, attitudes, preferences, and valuation of foods and their attributes. Her work explores drivers and factors influencing decision-making and food choices, particularly related to food safety, food security, sustainability, and novel technology. She has experience in researching and consulting Maine seafood and marketing strategies. Prior to joining the University of Maine, Angie had worked as an Associate Professor of Economics and Quantitative Methods at the University of Alaska Anchorage and Sr. Risk Analyst at JPMorgan Chase & Co. She obtained her Ph.D. in Economics and M.S. in Statistics from Washington State University.

Education

  • Ph.D., Economics, Washington State University
  • M.S., Statistics, Washington State University
  • M.A., International Finance, Nankai University, China
  • B.A., Finance, Nankai University, China

Teaching Areas

  • Data Analysis for Business
  • Strategic Data Analysis
  • Predictive Analytics and Business Forecasting
  • Problem Solving and Decision Analysis
  • Entrepreneurship and New Venture Creation
  • Small Business Management

Publications

Zheng, Q., Nayga Jr, R. M., & Gao, Z. (2025).听Consumers’ Valuation for Local Foods: The Case of 鈥淎laska Grown鈥.听Journal of Agricultural and Resource Economics, 50(2), 264-286.

Zheng, Q.,听Wang, H. H., Wu, G., & Zhang, R. (2024). Economics of face masks through the lens of Chinese consumers during COVID-19: Demand, supply, price, and willingness to pay.听China Economic听Journal, 1鈥20.

Lu, Y.,听Zheng, Q., & Henning, K. (2024). An exact Bayesian model for meta-analysis of the standardized mean difference with its simultaneous credible intervals.听Multivariate Behavioral Research, 1鈥19.听

Zheng, Q., Davis, C. V., Noll, A. L., Bernier, R., and Labbe, R. 2024. U.S. consumer preferences and attitudes towards seaweed and value-added products.听Agribusiness.听

Zheng, Q.,听Diao, W., Lu, Y., Wang, Y. & Chi, G. 2023. Transfer or surrender rural homestead land? An investigation of farmers鈥 preferences in China.听The Chinese Economy, 1-21.听

Zheng, Q., Nayga Jr, R. M., Yang, W., & Tokunaga, K. 2023. “Do US consumers value genetically modified farmed salmon?” Food Quality and Preference, 104841.

Wang, H. H., Jiang, Y., Jin, S., & Zheng, Q. 2022. 鈥淭he Role of Online Market in Incentivizing Rural Smallholder Farms to Supply Safe and Eco-Friendly Food in China.鈥 Canadian Journal of Agricultural Economics.

Lu, Y., Zheng, Q., & Quinn, D. 2022. 鈥淚ntroducing causal inference using Bayesian networks and do-Calculus.鈥 Journal of Statistics and Data Science Education.

Hao, N., Zhang, Y., Zheng, Q., & Wetzstein, M. 2022. “Spillover effects of food recalls: A milk recall scenario experiment in China.” npj Sci Food 6 (1): 1-8.

Yue, W., Liu, N., Zheng, Q., & Wang, H. H. 2021. Does the COVID-19 Pandemic Change Consumers鈥 Food Consumption and Willingness-To-Pay? The Case of China. Foods, 10, 2156.

Zhang, Y. Y., Zheng, Q., & Wang, H. 2021. . The Chinese Economy, 1-3.

Zheng, Q., & Wang, H. H. 2021. . The Chinese Economy, 1-13.

Lu, Y., & Zheng, Q. 2020. . Current Issues in Tourism, 1-7.

Zheng, Q., H. H. Wang, and J. Shogren. 2020. . Marine Resource Economics, 36 (1).

Zheng, Q., J. Chen, R. Zhang, and H. H. Wang. 2020. . China Agricultural Economic Review, 12 (2): 193-213.

Wang, H. H., L. Liu, D. L. Ortega, Y. Jiang, and听Q. Zheng. 2019. . The Geneva Papers on Risk and Insurance-Issues and Practice, 1-25.

Zheng, Q., H. H. Wang, and Y. Lu. 2018. . Sustainability 2018 (10), 1377.

Zheng, Q., H. H. Wang, Q. Fong, and Y. Lu. 2017. . Alaska Sea Grant, University of Alaska Fairbanks, MAB-70, Fairbanks.

Zheng, Q., and H. H. Wang. 2017. . Agribusiness听33 (1): 30-42.

Zheng, Q., and H. H. Wang. 2016. . China Economic Review听41: 148-158.

Fong, Q., and听Q. Zheng. 2016. . Alaska Sea Grant, University of Alaska Fairbanks, MAB-68, Fairbanks.

Zheng, Q., and Y. Lu. 2016. . Teaching Statistics听38 (3): 91鈥97. DOI: 10.1111/test.12107.

Zheng, Q., H. H. Wang, and Q. Shi. 2014. . Applied Economics听46 (18): 2108-2118.

Zheng, Q., and C. R. Shumway. 2012. . Energy Policy听48: 515-525.

Conference Presentations

Zheng, Q., & Jin., X. 2024. 鈥淒o 鈥楻ecognizing my group鈥 and 鈥楳y Group being recognized鈥 affect social behavior? A public goods game鈥,听Agricultural & Applied Economics Association (AAEA) 2024 Annual Meeting, New Orleans, LA, July 28 鈥 30.

Noblet, C.L., Zimmerman, C., Shea, M., Percival-Carter, E., & Zheng, Q. 2023. 鈥淥ne Health and Impacts on Food Supply and Food Safety Thresholds: Consumer Response to PFAS in Agriculture.鈥 Michigan State University, Center for PFAS Research Annual Symposium- Current Knowledge and Applications for Agricultural Production. October 22-24.

Zheng, Q., Levallet, N., Yang, W., Davis, C.V. 2023. 鈥淐onsumer valuation of aquaculture product attribute improvements by technologically-enabled innovation: The case of Maine oysters鈥, Agricultural & Applied Economics Association (AAEA) 2023 Annual Meeting, Washington, DC, July 23 鈥 25.

Zheng, Q., Gao, Z., Berry, K. 2023. 鈥淔actors affecting household food waste behavior during COVID-19: Shopping behavior, cooking behavior, food security, and household characteristics鈥, Agricultural & Applied Economics Association (AAEA) 2023 Annual Meeting, Washington, DC, July 23 鈥 25.

Levallet, N.,听Zheng, Q., Adedara, L. 2023. 鈥淭echnology-enabled Innovation in Aquaculture: An Organizational Perspective of Maine鈥檚 Oyster Farming鈥, Administrative Sciences Association of Canada (ASAC) 2023 Conference, Toronto, ON, June 3 鈥 5.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2023. 鈥淐onsumers鈥 Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.鈥澨鼳ssociation of Environmental and Resource Economics (AERE) Summer Conference. Portland, ME, May 31听鈥 June 2.

Zheng, Q., Davis, C. V., Noll, A. L., Bernier, R., & Labbe, R. 2023. 鈥淯.S. consumer preferences and attitudes towards seaweed and value-added products鈥. Aquaculture America 2023. New Orleans, LA, February 24听鈥 26.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. 鈥淐onsumers鈥 Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.鈥澨鼳pplied Agricultural Economics Association (AAEA)听Meeting. Anaheim, CA, July 31听鈥 August 2.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. 鈥淒o U.S. consumers value genetically modified farmed salmon?鈥澨鼳pplied Agricultural Economics Association (AAEA)听Meeting. Anaheim, CA, July 31听鈥 August 2.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. 鈥淐onsumers鈥 Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.鈥 Northeastern Agricultural and Resource Economics Association (NAREA) Annual Meeting. Mystic, CT, June 12听鈥撎14.

Davis, C. V., Noll, A. L.,听Zheng, Q., Bernier, R., & Labbe, R. 2022. 鈥淐onsumer Perceptions, Preferences, & Attitudes about Domestic Farm-raised Seaweed Products鈥. Northeast Aquaculture Conference & Exposition and the 41st Milford Aquaculture Seminar. Portland, ME, April 27-29.

Wang, H., &听Zheng, Q. 2021. 鈥淓at safe, but no waste: Chinese households鈥 meat storage, consumption, and waste鈥. Sustainable Resource Management for Adequate, Safe and Nutritious Food Provision International Conference. Virtual, October 16.

Zheng Q., Wang, H. H., & Wu, G. 2021. 鈥淓ffect of Social Distance on Altruism during COVID-19 Pandemic: An Online Dictator Game in China鈥.听Applied Agricultural Economics Association (AAEA) Meeting. Virtual, August 1 鈥 3.

Zheng Q., Wang, H. H., Wu, G., & Zhang, R. 2021. 鈥淟et Consumer Willingness-to-Pay Guide Government Price Control on Essential Products: The Case of Facemasks in China during COVID-19鈥. Western Economic Association International 96th听Annual Conference. Virtual, June 27 鈥 July 1.

Zheng Q., Wang, H. H., Wu, G., & Zhang, R. 2021. 鈥淓conomics of face masks through the lens of Chinese consumers during COVID-19: Demand, supply, price, and willingness to pay鈥. The Chinese Economists Society (CES) Annual Conference. Virtual. June 18听鈥撎20.

Wang, H., &听Zheng, Q.听2021. 鈥淓at Safe, but No Waste: Chinese Households鈥 Meat Storage, Consumption, and Waste鈥. The Chinese Economists Society (CES) Annual Conference. Virtual. June 18听鈥撎20.

Yue, W., Liu, N., Wang, H. H., and听Zheng, Q.听2021. 鈥淒id Chinese Consumers鈥 Food Consumption and Willing-to-pay for Food Change during COVID-19 Pandemic?鈥 The Chinese Economists Society (CES) Annual Conference. Virtual. June 18听鈥撎20.

Wang, H. H., Zheng, Q., & Wu, Guoyong. 2021. 鈥淭he Role of Risk Perception and Preference on Consumer Willingness to Pay Higher Prices for PPE and Disinfectants during COVID-19鈥. SCC-76 鈥淓conomics and Management of Risks in Agriculture and Natural Resources鈥 Group Annual Meeting. Virtual, April 8 鈥 9.

Zheng, Q., and H. H. Wang. 2020. 鈥淎ltruism and social distance: An online dictator game in China during COVID-19 outbreak鈥. Economic Science Association (ESA) Global Online Around-the-Clock Meetings. Virtual, September 10 鈥 12.

Zheng, Q., W. Diao, Y. Lu, and Y. Wang. 2020. 鈥淐hinese Farmers鈥 Preference for Rural Homestead Land Use: Mechanism, Knowledge and Perception鈥. Applied Agricultural Economics Association (AAEA) Meeting. Virtual, August 10 鈥 11.

Zheng, Q., R. Nayga, and Z. Gao. 2020. 鈥淐onsumers鈥 willingness-to-pay for local, organic, and hydroponic foods in Alaska鈥. Northeastern Agricultural and Resource Economics Association Annual Meeting. Virtual, June 15 鈥 19.

Wang, H. H., J. Yang,听Q. Zheng听and Y. Jiang. 2019. 鈥淚nformation Influence on Consumers鈥 Choice for Genetically Modified Foods: A Non-Hypothetical Choice Experiment in China鈥. Applied Agricultural Economics Association (AAEA) meeting. Atlanta, GA. July 21 鈥 23.

Wang, H. H., J. Yang and听Q. Zheng. 2019. 鈥淎 Real Experiment on Chinese Consumers鈥 Choice of Genetically Modified Foods鈥. The Chinese Economists Society (CES) Annual Conference. Dalian, China. June 8 鈥 9.

Zheng, Q., R. Nayga and Z. Gao. 2019. 鈥淎laska Consumers Perceptions and Preference for Local, Organic, and Hydroponic Foods鈥. Alaska Food Festival & Conference. Homer, Alaska, March 8 鈥 9.

Zheng, Q., J. Chen, R. Zhang and H. H. Wang. 2017. 鈥淐hinese Preference for Online Grocery Shopping: Shopping for Convenience, Quality or Price?鈥 Applied Agricultural Economics Association (AAEA) meeting. Chicago, IL. July 30 鈥 August 1.

Zheng, Q., H. H. Wang and J. Shogren. 2016. 鈥淚ncorporating Incentive Compatible Consequentiality in Choice Experiments: Consumer Preference for Alaska Salmon in China.鈥 Applied Agricultural Economics Association (AAEA) meeting. Boston, MA. July 31 鈥 August 2.

Zheng, Q.听and H. H. Wang. 2016. 鈥淲hat factors affect Chinese consumer鈥檚 purchase decision of Alaska salmon?鈥 The Chinese Economists Society (CES) Annual Conference. Shenzhen, China. June 10 鈥 12.

Zheng, Q., H. H. Wang, and Y. Lu. 2016. 鈥淐onsumer Preference and Market Potentials for Alaska Salmon in China.鈥 Alaska Food Policy Council Annual Conference. Anchorage, Alaska. February 26 听鈥 27.

Johnson, P. and听Q. Zheng. 2015. 鈥淭rading in Networks: a Classroom Experiment.鈥 Western Economic Association International (WEAI) Annual Conference. Honolulu, Hawaii. June 28 鈥 July 2.

Zheng, Q.听and H. H. Wang. 2014. 鈥淎ttribute Preference of Duck Products: From Restaurant Consumer and Manager鈥檚 Perspectives in China.鈥 The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 鈥 15.

Johnson, P. and听Q. Zheng. 2014. 鈥淭rading in Networks: a Classroom Experiment.鈥 The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 鈥 15.

Zheng, Q.听and H. H. Wang. 2014. 鈥淭he Market Power of Chinese Wine Industry.鈥 The Chinese Economists Society (CES) North America Conference. West Lafayette, IN. March 14 鈥 15.

Zheng, Q.听and H. H. Wang. 2013. 鈥淭he Market Power of Chinese Wine Industry.鈥 The Chinese Economists Society (CES) Annual Conference. Chengdu, China. June 8 鈥 10.

Lu, Y. and听Q. Zheng. 2013. 鈥淎 Simple P-value Adjustment for Group Sequential Test.鈥 Southwest Decision Science Institute (SWDSI) meeting. Albuquerque, NM. March 12 鈥 16.

Zheng, Q., V. McCracken and M. Taylor. 2010. 鈥淐onsumers Apple Variety Choices Based on National Household-level Data.鈥 Applied Agricultural Economics Association (AAEA) meeting. Denver, CO. July 25 鈥 27.

Zheng, Q., and M. Taylor. 2009. 鈥淲hich Factors Influence Consumer鈥檚 Apple Purchase Choice?鈥 Washington State Horticultural Association meeting. Wenatchee, WA. December 7 鈥 9.

Zheng, Q., and C. R. Shumway. 2008. 鈥淲ashington Biofuel Feedstock Crop Supply under Output Price and Quantity Uncertainty鈥. Applied Agricultural Economics Association (AAEA) meeting. Orlando, FL. July 27 鈥 29.

Zheng, Q., and C. R. Shumway. 2008. 鈥淲ashington Biofuel Feedstock Supply under Price Uncertainty.鈥 Western Agricultural Economics Association (WAEA) meeting. Big Sky, MT. June 25 鈥 27.

Zheng, Q., and J. Yoder. 2008. 鈥淢arket Power over Blended Motor Fuel Inputs: Biodiesel vs. Renewable Diesel in Washington State.鈥 WAEA meeting. Big Sky, MT. June 25 鈥 27.